Thoroughly uncomfortable with the idea, the minister refused and his friend asked him why? 'Well I'm opposed to gambling on principle" he replied "and I've never been into a betting shop. I haven't the first idea about how these places work, so I wouldn't know what to do. Besides, one of my congregation might see me go in and wonder what on earth I was up to!"
That is certainly the underlying reason why many men don't want to be seen going into church, but to a certain extent it can be true of christian bookshops too.Our bookshops are full of 'treasure' but sadly most people who walk past are totally unaware of the riches within. They feel that they wouldn't know what to look for in a 'religious' shop, and would be embarrassed to ask. So how do we increase the 'discoverability' both of our shops and of the books and other items within them?