Monday, 14 October 2013

Marketing for the Technically Challenged and Totally Terrified!

The late Edward England, who published many significant Christian books during his time as Director of Religious Publishing at Hodder & Stoughton, often said to his authors:

"It isn't enough to have written a book. It isn't enough to have had it published. You have only succeeded when the writer, publisher and bookseller work together so that the book is written, published, bought, read and acted upon.'

That is obviously true, and sounds great - in theory! But where do you start? A drop of ink may make a million think, but unless the 'million' know that your book exists, the thoughts that you might hope to provoke aren't going to blossom.

 In these days of the social media, it's tempting to think that a few well aimed tweets, blogs and Facebook updates will do the job. But physical bookshops do still exist, thank God, and there's still no substitute for REAL people who are out there, passionate about sharing the good news that books can and still do change lives. 

With that it mind, my first stop on 'Marion's Meet and Greet' tour was Lincoln to visit Melanie Carroll at Unicorn Tree Books in Lincoln's covered market. 

Melanie is stocking my two new titles 'Dear God It's Me and It's urgent ' and 'It's Just You and Me Lord' in a bookshop that must be the only one to be in the form of an open square, with its walls, both facing inwards and outward, made of books!

Melanie stocks both general and christian books; new and second hand, as well as cards and other gift items. I didn't like to ask, but I assume that the 2nd hand books form the  outside walls, in case any passer by  fancies reading a book without paying for it!

And why The Unicorn Tree? This is the name of a group of tapestries, as famous as the Bayeux, featuring a Unicorn, which is, according to Melanie, a symbol of Christ.

A unique name for a unique shop, right where people are in the heart of Lincoln. Do visit it if you're in the area - you'll be glad that you did!

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