Monday, 21 October 2013

Marketing for the Technically Challenged and Totally Terrified - York a city of surprises

York is a fascinating city with sudden surprises around every corner. And one of these is the Barbican Bookshop.

A family business, it was started by Dick Rollinson in 1961. Originally it was housed in The Walmgate Bar, one of the four medieval entrances to the city, but moved to the City centre in 1967.The premises are an Aladdin's Cave of books housed in 10 rooms. 

A real browsers paradise, the Barbican bookshop specialises in books on York and Yorkshire, Aviation and Railways, Christian books and  second hand volumes on a huge variety of topics.

In 1972, Pickering and Co joined the firm, selling books in the Shambles for nearly 30 years until the lease ran out. The  two stores then merged on the Fossegate site in 2000.

Les Bingham was very happy to see a Lion author in the flesh, having stocked my books for many years. Although now semi-retired, I persuaded him to let me take his photo with my latest offerings, which he did with cheerful grace.

 In four years time the shop could be celebrating its Jubilee, although Les was cautious about counting on that, in these harsh economic times. How sad it would be if they didn't make it to that special anniversary. The Barbican bookshop is obviously needed in York. The Cathedral shop has hardly any Christian books and is certainly not a competitor. So what is needed is for the Christians in York and the surrounding area, to 'man the barricades'  by shopping there themselves and recommending this treasure store of good reading to their friends.
Lets say it all together ...

No comments:

Post a Comment